If you are going to a clothing store on any high street, you pretty much know what you're going to get. In the front window, there will be a display of the main lines they are stocking, tastefully presented to entice you in. Inside, clothes will be displayed by category and line, in rows throughout the store. They will be grouped by size, and have the price displayed on or near them. Most clothing stores will have a fitting room that lets you try on clothing before you buy them, to ensure that they fit, and a sales desk where you can pay. Finally, there will usually be a returns desk that allows you to take items back within the standard 14 days that all consumers have to report any defects or change one's mind. So far, so obvious, but it is increasingly common for a clothing store to offer further services to differentiate themselves in the high street, and offer something the competition does not. As always for the consumer, competition drives quality, and these things are worth thinking about, and taking advantage of when one is shopping for clothing. Of course, it is often the case that these things are secondary considerations- at the end of the day, what you are looking for as a shopper is the quality of the garment, and the price. It is worth taking some things into consideration, however, especially if you are spending lots of money.

Let's take as our first example, if you are buying a suit. In this situation it is very worthwhile to check if the clothing store you are going to does an adjustment service. Obviously, if you are getting fitted at a tailor's, then the clothes will be made completely to your specification and should fit you perfectly in the first place. If you are going to a major chain store, and getting something off-the-peg, this will of necessity be ready-made to a certain cut and shape, and it may or may not fit you, depending upon whether or not the store's sizes corresponds with your own unique body shape. If you are lucky, you will find a clothing store whose ranges actually fit you well from the outset. If they do have an alteration service, as some larger stores have begun to, then for a small fee it can be adjusted to fit perfectly.

Another service is the personal shopper; someone with a detailed product knowledge, who is also good at working out what a customer will want and need. They then accompany the customer in the store, and pick out items under their general guidance. This, though some might find it intrusive, can be a very helpful thing- some people do not have the time, the knowledge or the patience to go through a store in that detail, and are very grateful for the assistance of a trained eye. The store benefits, too- the customer will tend to buy more things there.


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